Leadership Team

Louise Doorn


15+ years of digital marketing leadership at client and agency side, including Publicis Groupe and JPMorganChase. Ex-CMO VC backed start-up.

Dutch, based in NYC and monthly in Amsterdam. 

Micah Topping


10+ years of technology leadership at boutique and holding company agencies, including an executive role at R/GA. Former CTO of a VC backed start-up.

American, based in NYC and loves Amsterdam.




Charlene Li

Charlene is a principal analyst at Altimeter, a Prophet company, and she is the author of the New York Times bestseller, "Open Leadership", co-author of the critically acclaimed, best-selling book, "Groundswell" and "The Engaged Leader". She is currently working on her next book on disruption strategy. Charlene was the founder and CEO of Altimeter Group prior to its joining Prophet. Previously she was a Principal Analyst and Vice President at Forrester Research and a consultant at Monitor Group, based in Amsterdam. Charlene is frequently quoted by leading media channels such as The Wall Street Journal, the New York Times, and the Associated Press. She has shared her insights on "60 Minutes". A highly-sought-after public speaker, she has inspired a wide audience at conferences such as the World Business Forum, World Economic Forum, TED, and SXSW."

Marketing today is so complex that no one person or entity can master it. HelloMaaS brings the diversity and depth of a platform coupled with the intelligence of a network to meet both the complex needs of an enterprise marketer while also creating the scale needed to address the needs of a mid-sized company marketer.

Charles Whittingham 

Charles is a senior executive with 35 years experience in media, advertising, and digital marketing. From print at Time Inc. to advertising at JWT, McKinney to online at About.com and Advertising.com. He was the founding Chief Revenue Officer for Brightroll and helped build over $500M in revenue and $100M in profit until Yahoo! acquired BrightRoll for $640M in 2015.

HelloMaas is smartly re-inventing the entire marketing practice. They accurately understand the changing nature of how the most talented people want to work while giving clients a more efficient, innovative and technology-based option for achieving measurable results.
I joined as an Advisor because I share their view of this changing world and believe deeply in the founder's vision for using certain emerging technologies and her ability to execute that vision successfully. HelloMaas will be a winner by many measures.

Jamie Moy 

Jamie is the Vice President of Alliance Strategy with Sweetbridge, Inc. a global supply chain blockchain economy. She is the founder of Strongurl, an advisory and investment firm in women/social entrepreneurs and blockchain companies. She is a contributing editor for Women@Forbes with a focus on blockchain technology and crypto assets. Jamie is a former Wall Street executive with 20+ years of experience having worked at JPMorgan Chase, Bear Stearns, Credit Suisse and DLJ, in functions across capital markets, structured products, credit, buy-side, investor relations, operations, and strategy.

Louise has the vision and insight to disrupt the mature marketing/advertising industry. HelloMaaS brilliantly empowers both talents and businesses allowing them control of their agency, and access to resources and communities.

I joined HelloMaas as an advisor because I believe this will disrupt the marketing industry. Empowering both talents and companies is a smart business model.

Jeremy Brook

Jeremy has 18 years experience in digital transformation, emerging media, storytelling, and innovation. At Google, he works as Head of Creative Business Partnerships Northern Europe.  Previously, Jeremy served as Head of Digital Strategy and Social Media at Heineken International for 4 years where he oversaw the design and development of digital marketing capabilities and global digital media partnerships. Jeremy is a regular public speaker with a focus on leadership and people development in the era of digital transformation.

Marketing is increasingly experimentative: small and nimble teams being formed in new ways, at high speed, and across borders. This presents a huge challenge for all businesses to gain a competitive advantage. But it also presents an opportunity; for new ways of working to unlock huge value for those willing to give it a go. I am very excited to support HelloMaaS in their role to help people succeed in this world.

Jeroen de Bakker 

Jeroen is a brand strategist and entrepreneur, at the nexus of creativity, transformation, and technology. For 20 years, Jeroen advised top-tier European companies on branding, disruptive business planning, go-to-market, growth strategy, PR, e-commerce, technology and startup culture. He co-founded and managed several upstarts and actively contributes to startups as angel investor. Jeroen is currently a board advisor at several innovative companies and member of the board at Talpa Radio and JUKE, the most personal radio and music streaming service in The Netherlands.

Louise and I met in San Francisco, at Adtech in 2009. Since then, I've come to know her as a passioned, curious, very component professional with deep experience in strategic thinking and global marketing. I'm excited to support HelloMaaS; a future-forward approach to making smart marketing accessible to all companies - small and large. A much-needed disruption in the marketing services industry. 

Scott Doniger 

Scott’s professional career in strategy and marketing spans his 20+ years across a wide portfolio ranging from client-side brand management to agency-side strategy consulting to marketing analyst roles. Most recently, he spent 5 years at Sprinklr Inc. in a variety of leadership positions, starting on the executive team leading to today’s $1.8bn valuation, 1,400-person team, and a world-class customer experience management platform.

Prior to Sprinklr, Scott was Chief Strategy Officer at Wire Stone, a digital experience and communications agency (now part of Accenture Interactive). At Forrester Research, he was an Analyst in Marketing and Media. Prior, he worked for 10-years at BMW of North America in marketing and brand management.

Beyond my admiration and respect for Louise as leader and builder — and just a wonderful person to know and work with — it is the architecture behind the vision for hellomaas.com that I have become so intrigued with. The market-network hybrid model is brilliant!